Digital Marketing

---

The modules which we are going to learn within facebook business.

FACEBOOK 

• Business Suite 
• Ads Manager 
• Campaigns
•   Brand Awareness
•   Reach
•   Traffic (Website Only)
•   Engagements
•   Video Views
•   Lead Generation
•   Messages (No Chabot setup as it requires coding)

              •     Ads Reporting 

              •     Billing

              •      Creative Hub 

Mock-up Ad Builder

• Business Settings 

• Insights (Formerly Facebook 

 • Events Manager

             Pixel

             Facebook Creator Studio 

GOOGLE ADS

 • Goals

       • Sales 

              Search

              Display

              Video 

              Smart 

              Discovery 

• Leads (Same campaigns as sales) 

• Website Traffic (Same campaigns    as sales) 

• Product & Brand Consideration 

              Video 

• Brand Awareness & Reach 

              Display 

              Video 

• Skippable in-stream 

• Bumper 

• Non-skippable in-stream 

• Outstream

        Google Keyword Planner  

        Standard Campaign     Reports/Insights 

Notes - The following things will be skipped 

• Campaign URL options & Dynamic Search Ad Settings

• Only conversions & clicks will be our focus. 

• Search ad extensions such as structured snippet, app extension & location extension 

         Anything regarding location based goal 

• Anything related with custom ad scripts 

• Anything related to ecommerce 

GOOGLE ANALYTICS 

• Real Time

• Overview 

• Locations 

• Traffic Sources 

• Content 

Audience 

• Overview 

• Active Users 

• Audiences 

• Demographics 

• Interests 

• Geo 

• Technology 

• Mobile 

• User Flow

 Acquisition 

• Users 

• New Users 

• Sessions 

Behaviour 

• Bounce Rate 

• Pages/Session 

• Avg. Session Duration

Linking Analytics account with Google Ads or vice versa

Connecting Analytics with WordPress site or custom

Notes - The following things will be skipped 

• Conversions 

• Attributions 

• Discover 

• Goal  

Modular Pricing Structure for the Training 

• As this is a custom training module, you will be charged INR 15000/- • 25% of the fees will be payable before commencing with the training. 

• Another 25% will be payable after completing the facebook module. 

• Another 25% will be payable after completing the Google Ads module. 

• Last 25% will be payable after completing the Google Analytics module.

TERMS 

1. Each online session will last 45 - 60min on skype or zoom. 

2. Sessions will be conducted everyday except on wednesdays, saturdays & sundays. 

3. There is not a fixed number of sessions, it depends on your level of understanding. 

4. Timing will be decided on a mutually agreeable basis. 

5. The fee is non-refundable. 

6. In case you aren’t able to attend the session on a given day please inform at least 1-2hrs prior to  session start. The same is applicable to me. 

7. Deep questions are welcome however it is upto me to answer them               or not. 

8. Notes, files, URLs & other resources will be shared as the training progresses. 

9. As this is a personal training module, there wouldn’t be any certificate. However, you can use my name/linkedIN profile as a means of authenticity. 

10. I would be happy to help you with any issues arising in your ad campaigns.